CREATIVE

DIRECTOR.

I Transform ideas into distinctive beauty brands, shaping everything from concept and identity to packaging, storytelling, and visual experiences that build desire and lasting consumer connection.

services.

STRATEGY & CONCEPT

Creative strategy · Concept development · Innovation · Trend & cultural insights

Creative strategy · Concept development Innovation · Trend & cultural insights

Creative strategy · Concept development · Innovation · Trend & cultural insights

BRAND & STORYTELLING

Brand identity · Naming · Storytelling · Visual world building

Brand identity · Naming Storytelling · Visual world building

Brand positioning · Visual identity · Naming · Storytelling · Visual world building

PACKAGING & PRODUCT

Packaging design · Product concepts · NPD · Form, color, material & finish direction

Packaging design · Product concepts ·NPD Form, color, material & finish direction

Packaging design · Product concepts · NPD · Form, color, material & finish direction

CAMPAIGN & LAUNCH

GTM visual -strategy · Campaign concepts · Launch creative · Content & activation direction

GTM visual -strategy · Campaign concepts · Launch creative · Content & activation direction

GTM visual -strategy · Campaign concepts · Launch creative · Content & activation direction

RETAIL & EXPERIENCE

Retail environments · Visual merchandising · Displays · Pop-ups · Brand experiences

Retail environments · Visual merchandising Displays · Pop-ups · Brand experiences

Retail environments · Visual merchandising · Displays · Pop-ups · Brand experiences

BRAND STEWARDSHIP

Brand Guardian · Creative oversight · Guidelines · Global consistency · Creative approvals

Brand Guardian · Creative oversight · Guidelines Global consistency · Creative approvals

Brand Guardian · Creative oversight · Guidelines · Global consistency · Creative approvals

selected works.

Billie Eilish Fragrances

CREATIVE DIRECTION. PACKAGING DESIGN. BRANDING. CONTENT CREATION.

Billie Eilish Fragrances

CREATIVE DIRECTION. PACKAGING DESIGN. BRANDING. CONTENT CREATION.

Aeqium collection
AEQIUM SKINCARE

CREATIVE DIRECTION. PACKAGING DESIGN. BRANDING. CONTENT CREATION. PHOTO SHOOT DIRECTION.

Aeqium collection
AEQIUM SKINCARE

CREATIVE DIRECTION. PACKAGING DESIGN. BRANDING. CONTENT CREATION. PHOTO SHOOT DIRECTION.

SABRINA CARPENTER SWEET TOOTH

CREATIVE DIRECTION. AD CAMPAIGN. PACKAGING DESIGN. BRANDING. CONTENT CREATION. PHOTOSHOOT DIRECTION.

SABRINA CARPENTER SWEET TOOTH

CREATIVE DIRECTION. AD CAMPAIGN. PACKAGING DESIGN. BRANDING. CONTENT CREATION. PHOTOSHOOT DIRECTION.

DONNA KARAN CASHMERE MIST HOLIDAY PROGRAM

CREATIVE DIRECTION. KEY AD VISUAL. PROMOTIONAL GIFT SET. REATIL ENVIRONMENT. SIZZLE REEL.

DONNA KARAN CASHMERE MIST HOLIDAY PROGRAM

CREATIVE DIRECTION. KEY AD VISUAL. PROMOTIONAL GIFT SET. REATIL ENVIRONMENT. SIZZLE REEL.

MORE WORKS